Birks opens its second boutique dedicated exclusively to its fine jewellery and bridal collections.

MONTREAL, Nov. 12, 2026 /CNW/ -- Birks, Canada's leading fine jewellery brand and retailer, has opened its new concept store at Oakridge Park in Vancouver. Joining the existing Maison Birks flagship in downtown Vancouver, the new boutique builds on the brand's nearly 120-year presence in the city. Inspired by Canada's diverse natural landscapes and changing seasons, the concept offers a contemporary retail experience that reflects Birks' rich Canadian heritage.

"Vancouver holds a special place in the Birks story, ever since the brand first opened its doors in the city in 1907," says Davide Barberis Canonico, President and Chief Executive Officer of Birks Group Inc. Among the enduring symbols of this connection is the iconic Birks Clock, a beloved landmark and familiar meeting place woven into the city's cultural fabric. "Opening a new boutique more than a century later marks a meaningful next chapter in our relationship with the city."

First introduced at Royalmount in Montréal in 2024, the concept was designed to place the Birks brand at the heart of the experience, with a focus on its fine jewellery and bridal collections. Every element has been thoughtfully considered to reflect the brand's identity, from the soft curves and warm tones to the signature Birks Blue accents. Historical imagery from the brand's archives has also been incorporated into the boutique's design, paying homage to its rich history. Together, these details create an inviting and refined environment that captures the Canadian spirit of the brand.

As one of Vancouver's premier luxury shopping and cultural destinations, Oakridge Park provides an ideal showcase for the exceptional quality and craftsmanship that have defined Birks for generations.

About Birks

Established in 1879, Birks (Birks Group Inc.) is a premier Canadian designer of fine jewellery, bridal pieces, and luxury gifts. With 17 Maison Birks stores, two Birks boutiques, and e-commerce at MaisonBirks.com, the brand is renowned for its Canadian heritage, craftsmanship, and iconic Birks Blue Box. Additional information can be found at Birks.com. Follow us on social media: @Birks

For more information, please contact press@birks.com

SOURCE Birks Group Inc.